With 41M+ records sold, they were one of the most popular bands in Japan. Despite having 17 groups and over 20 solo idols, only one idol group is available for streaming on Spotify: ARASHI.ĪRASHI is a 5-member idol group who debuted in 1999. For example, Johnny & Associates is a Japanese talent agency that is home to generations of popular male idols. The accessibility of certain Japanese artists is determined by talent agencies themselves. So, what does this all mean for Japanese artists who want to expand their global reach? Johnny & Associates: A Giant Talent Agency With a Small Global Footprint That insulation is reflected in a reluctance on the part of Japanese record labels and agencies to make deals with global streaming platforms, a strict intellectual property rights agenda with a concern for piracy, and a reliance on domestic streaming platforms that local music conglomerates have created: LINE music (owned by LINE, a free messaging platform) and AWA (owned by AVEX, a Japanese entertainment giant). Because much of the rest of the global music industry has fully embraced digital music consumption, that also means a certain amount of Japanese insulation from the rest of the world.
In other words, Japan's music industry is still heavily reliant on physical sales, which means more revenue, but it also means less digitization. While digital consumption comprised almost 70 percent of global recorded music revenues in 2021, according to the Recording Industry Association of Japan, only 31 percent of Japan's recorded music revenue came from digital consumption. Japan might be the second largest music market in the world, but there's a catch.
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